Tequila made further advances in the US during World War II, when many US distilleries switched to war-related production and there were restrictions on European imports. Tequila first made significant inroads into the United States during the Prohibition era, when it was smuggled from Mexico into southwestern US states. Recent history Īlong with Sauza, Cuervo began to dominate the tequila industry in the 1940s. Part of Cuervo was owned by Distribuidora Bega, and, starting in 1979, the other part was owned by Grupo Cuervo, made up of Beckmann, his son Juan Beckmann Vidal, José Luis Campos, and Heublein Inc. One of her sons, Juan Beckmann Gallardo, would manage the business. After Ana Gonzélez Rubio's death in 1934, the estate was left to her niece Guadalupe Gallardo, who died in 1966 and left the estate to her sister, Virginia Gallardo. From then on, the brand became Jose Cuervo Tequila. Upon the death of Don Jesús, his wife, Ana González Rubio, inherited La Rojeña and in 1900 married José Cuervo Labastida, head of La Constancia. Cuervo's first bottled tequila was sold in 1906. Tequila was known as "mezcal de tequila" until 1893, when tequila makers and the Mexican government dropped " mezcal" from the name. Cuervo was the first distiller to bottle tequila, at a time when other distillers were still using barrels. īy 1880, the Cuervo family had begun individually bottling tequila for commercial distribution. This was the birth of the tequila industry. The first Vino Mezcal de Tequila de Jose Cuervo was made in 1795, after Don José Antonio de Cuervo's son José María Guadalupe de Cuervo was granted a permit from King Carlos IV of Spain to produce tequila commercially, following a time of prohibition under King Carlos III. Here his family founded the Taberna de Cuervo, the farm where they would cultivate and harvest the flowering blue agave plant, a water-retaining plant found in central Mexico that is distilled to create tequila. In 1758, Don José Antonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the town of Tequila, Jalisco. In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, following Diageo's failed attempt to buy the company. Juan-Domingo Beckmann is the sixth-generation leader of the company. Jose Cuervo is family-owned and is run today by the Beckmann family of Mexico, descendants of Don José Antonio de Cuervo. Īs of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, accounting for a third of the US tequila market. Jose Cuervo is the best-selling brand of tequila, selling a fifth of the tequila consumed worldwide.
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